New social media campaign to highlight benefits U.S. airlines bring to millions of passengers every day
WASHINGTON, July 22, 2015 – Airlines for America (A4A), the industry trade organization for the leading U.S. airlines, today announced the launch of a new social media campaign called #ThereToHere. The campaign highlights the personal connections and moments that are possible thanks to U.S. airlines. Through online videos and shareable graphics, the campaign will bring to life the impact that U.S. airlines have every day and the benefits of going from “there” to being “here.”
“Every day, 2.1 million passengers and nearly 50,000 tons of cargo travel on U.S. airlines to get to wherever ‘here’ is for them. Whether it’s flying for a family gathering, a business meeting or getting an overnight delivery, U.S. airlines make these moments possible,” said Jean Medina, A4A Senior Vice President of Communications. “This campaign celebrates the ‘you’re here!’ moments we all experience every day.
Annually, commercial aviation helps drive $1.5 trillion in U.S. economic activity and more than 10 million U.S. jobs. U.S. airlines fly 2.4 million passengers and more than 58,000 tons of cargo each day. Airlines for America (A4A) advocates on behalf of the American airline industry as a model of safety, customer service and environmental responsibility and as the indispensable network that drives our nation’s economy and global competitiveness.
A4A works collaboratively with the airlines, labor, Congress, the Administration and other groups to improve aviation for the traveling and shipping public.